I just learned an interesting tidbit from my day job as a Retail Planner. The top five items purchased in a grocery store are...drumroll...
Interesting. I am super happy to see that milk, my all-time favorite beverage, is still topping the list. It gives me hope that Americans will hang onto their health. I'm likewise sad that soda, my all-time least favorite beverage, is number 5. It's beating out many tastier, more nutritious items. Do we really drink that much soda?
And sure, I understand eggs and bread. Eggs are like the backbone of America. We all grew up with eggs for breakfast. And bread - well, who can argue with bread. Even with the Atkins craze coming in and out of our consciousness, bread remains a mainstay of the all-American lunch.
But bananas - who knew? I guess they have some good things going for them - they're ready-to-eat, they tell you when they're ripe, they are quite filling, they come in pre-packaged bunches, you don't need to wash them, and if they get old, you can always make banana bread.
So this list is a little generic, but it represents the country as a whole. What I'd love to know is, what are the top 5 items that I buy in a grocery store? I'm sure Jewel knows this - they have my Preferred Card data stored away somewhere - so wouldn't it be more interesting if they could share it with me? I would be super curious to see how my buying patterns have changed in the 8 years that I've had the card. Did I used to buy more mac and cheese? I think I did. Have I gone through phases with orange juice? It seems like I was into it for a while, then it left my list, and now it's back. Have I gotten healthier? Less price-conscious? Better at finding good deals? What are some of the things I used to love, like cottage cheese, that I have simply forgotten about? I would love to be reminded of what I used to buy.
In this world of pervasive advertising and marketers desperate to generate word-of-mouth cred with "persons of influence," I think the most influential person to me would be, me! So sure, tell America what America is buying, and we will all go "Ohhh, interesting." But tell me what I am buying, and I will most likely buy it again.