Six Flags Great America is your average crazy theme park. You wait in long lines (~45 min) for really fast rides (~60 mph) that are over before you know it (~45 sec). Each ride has a theme, and the theme is depicted with displays all along the waiting line.
For example, the Batman ride has a broken fire hydrant with water spraying out, a busted cop car spewing steam, an enormous black fan that blows chilling wind towards you, and dirty street signs from Gotham City. These few artifacts serve to create the general feeling that crime is running rampant and we need Batman's help. It's basically awesome.
But then you get to the Superman ride. And what you've got, both to put you in the mood and to occupy your attention, is a long series of character cut-outs, each with an explanation. The intention is great - "Here you can learn every single character that ever appeared on Superman." But the execution is really poor. Tiny text. So small, you have to lean over the railing and squint. Tons of data. The character's name, special powers, weaknesses, what they wear, how they know Superman, etc. etc. etc. It's tiresome and draining, and you quickly feel impatient with the slow-moving line.
The key difference here is showing us versus telling us. In Batman, you see a few tangible objects, and your mind fills in the rest. You imagine the accident with the cop car, you picture the criminals, you feel the sewers. This is showing us, and it's very effective. It creates an experience that we can take part in.
In Superman, you are told a million fantastic facts that don't give any sort of visceral reaction. You can barely read the words. The characters quickly feel irrelevant. This is telling us, and it's information overload.
For all consumer experiences, the rule is simple. Whenever possible, show me, don't tell me.